The Starbucks logo is one of the most recognizable images in the world. The green siren and white circle have been synonymous with a cup of coffee since 1971.
But what do the colors mean? Where did those letters come from? And why does the siren look like a mermaid?
We’ll go over all of that here, so you can impress your friends with your knowledge of the Starbucks logo!
What Is The Starbucks Logo?
The Starbucks logo is a symbol of the company’s mission to provide customers with a great coffee experience. It’s also the mark that has helped the company become one of the most recognizable brands in the world.
In 1971, Seattle-based coffee lovers Jerry Baldwin, Zev Siegl, and Gordon Bowker opened their first store on Pike Place Market just outside downtown Seattle. They wanted to share their passion for coffee with others by creating a unique place where people could enjoy premium beans roasted on-site and served at an affordable price. The original logo was simply three sirens in an arc shape with “Starbucks Coffee” written underneath them in Helvetica Black font.
Over time, as the company grew into what it is today, so did its logo—from its signature green color (which is said to have been inspired by the city skyline) to its current design: two overlapping diamonds with a siren at each corner.
Why do some people think that the Starbucks logo looks like a mermaid?
Some people think that the Starbucks logo looks like a mermaid because they’ve been looking at it wrong. The “S” in “Starbucks” is actually supposed to look like three women with their arms around each other’s shoulders (it’s called a siren, and it’s a common theme in Starbucks’ branding). The two lines coming off the top of the siren are supposed to look like a pair of legs.
But why does it look so much like a mermaid? Well, that’s easy: that’s because there ARE no legs on the person on the left!
The creator of the logo didn’t realize this when he drew it—he was just trying to draw something cool and different from what everyone else was doing at the time. So when he presented his ideas for this new company, he had no idea how many people would think they were seeing something other than what was intended.
What does the Starbucks logo mean? Why does it look like that?
The Starbucks logo is very simple. It’s just an image of a siren, or a mythical creature who sings to sailors in order to lure them to their deaths. You’ve probably seen a siren before—they’re on the tails of planes and ships, and they’re also in paintings, like this one by John William Waterhouse:
The Starbucks logo was designed by Terry Heckler in 1971. He was inspired by the sirens from Greek mythology, which were often depicted as having bird-like bodies and women’s faces. The Starbucks siren is wearing a crown with two stars on it, which symbolize the original location (Seattle) and the company’s first expansion (New York).
The reason that it has such an odd shape is because the company wanted its logo to be easily recognizable at any size, including small enough to fit on top of cups and mugs.
What is the meaning behind the Starbucks cup’s coloring scheme?
In fact, there are several meanings behind the coloring scheme on their cups. First off, green is a very calming color—it evokes feelings of nature and peace. That’s why it’s used so often in hospitals and libraries to help people relax as they wait for treatment or read through books.
But what about the white stripe? Well, white is another calming color—it makes us feel safe, secure, and comfortable. It also helps us focus on what we’re reading because it contrasts with darker colors like blue or red; this gives us an opportunity to slow down and really focus on something without being distracted by other things going on around us (like traffic zooming by outside).
Finally, black represents sophistication and elegance—two things we associate with premium coffee drinks like lattes or cappuccinos at Starbucks!
What are starbucks logo colors?
The Starbucks logo has changed over the years, but the company’s colors have remained fairly consistent.
The current version of the Starbucks logo features a green circle with a white star in it. The green circle is meant to represent a cup and saucer, while the white star represents coffee beans.
The first version of the logo was blue and had two siren-like figures in it, representing coffee and tea. These figures were later replaced by mermaids with cups in their hands. In 1987, this logo was changed again to feature a more abstract image of two women holding cups of coffee or tea. In 1992, the current version came into use.
FAQ’s
The Starbucks logo is a representation of the twin peaks of Mount Rainier, as seen from the leading edge of a Boeing 737-800. The original design was created by artist Terry Heckler in 1971, and it has been used in all iterations of the company’s branding since then.
The Starbucks logo means that you’re getting quality coffee from a company that cares about its employees and customers.
The mermaid in Starbucks’ logo is based on an image from Norse mythology called a “norn,” which is part of folklore from Scandinavia. She’s known for being wise and kind, but she can also be cruel when she needs to be—which makes her perfect for representing coffee!
Howard Schultz chose the name Starbucks after seeing it on a coffee can during his trip to Italy—it was originally called Starbo’s Coffee Roaster. He liked how it sounded, so he used it for his own company instead!
Starbucks hired an artist named Terry Heckler to design its logo in 1971 when it first opened its doors in Seattle’s Pike Place Market. He drew inspiration from traditional Japanese art styles like sumi-e ink paintings and calligraphy as well as from American folklore.
